Glutinous Rice and Cocoa Powder

Tricia Bugarin Katruz Albano BUS 100 15 Aug 2011 Champorado: The Breakfast of Champions Champorado is a Filipino chocolate cereal made with sweet sticky rice much like the kind of rice you would use to make sushi. Filipinos consider this as the oatmeal or porridge that people eat in the morning. Champorado is considered to be the breakfast of champions because this type of food is cooked with cocoa powder and mixed with sugar which is guaranteed to give you an amazing burst of energy for a long period of time.Champorado originated back when the Spaniards colonized the Philippines in the late 1500’s during their galleon trades where Spanish ships sailed twice a year across the Pacific Ocean between the Philippines and Acapulco. A lot of the trades consist of silk, ceramics, and spices, and because of the frequent sailing, a lot of the Spaniards decided to stay in the Philippines bringing with them their familiarity of making Champorado. Over the century, this dish was made in m any different ways.It can be served for breakfast, or as a snack. You can also eat champorado when it’s cold after putting it in a fridge. Usually some Filipino eats the champorado with the combination of a dried fish. Although, it can be considered as a poor man’s food because it does not cost a lot of money and it is relatively easy to make. Everything you will need can be bought at your local grocery store. All you will need is a cup of sticky white rice, half a cup of unsweetened cocoa powder, two and a half cups of water, and half a cup of sugar.You can also add a little bit of vanilla extract but that is entirely up to you. You will, however, need evaporated milk which will give the Champorado a little bit of creme color and to get the thickness down before you start indulging in this delight. Cooking this dish is very simple and does not require a lot of math. Boil the cup of sticky white rice in a medium saucepan stirring constantly because you do not want the rice to clump up together. The rice is ready hen it is transparent and thicker in texture and consistency. Add your cocoa powder and the sugar mixing and stirring these ingredients together. Ones the cocoa powder and the sugar are well blended with the rice turn the heat off and put a little serving in a bowl. Now, you are ready to serve this delightful dish with a swirl of evaporated milk on top. You can typically serve Champorado hot or cold. In our culture, we serve this with a side of salty fish or meat for breakfast.Our society is one big melting pot of cultures where a lot of things are being introduced. It is okay to expose yourself to the many types of delicatessen available out there. The worst possible thing that can happen to you is a swollen throat or you can even break out in hives due to your allergies, so just be aware of the ingredients being used. Despite of the differences that we may have, we do have one thing in common; we all love to eat.

Arthur Miller Essay

The Crucible was written in 1952 by the writer Arthur Miller. It is a story of ‘witch-hunts’ which occurred a lot during the 1950’s. Throughout the play, Arthur Miller has talked about characters facing severe tests that have made them question their own self. It shows the extreme surprising occurrences which were often being caused by what they thought was the devil or his cohorts. The inscrutable sickness fears of witchcraft were happening and it was not long before the girls, and many residents began to accuse other villagers of associating themselves with devils and casting spells. Old grudges and jealousies spilled out into the open, making the atmosphere very tense. A lot of the residents were either forced to give in and live or lie and be put to death by being hanged. In some sense, ‘The Crucible’ has the arrangement of a tragedy, With John Proctor as the play’s tragic hero. John Proctor is an honest, upright, blunt-spoken person, however he is a very good man. The fatal flaw of him is the lust for Abigail Williams which led to an affair (this happened before the play begins). This caused jealousy of his wife, Elizabeth, which sets the entire witch exaggeration within the community in motion. Of all the major characters throughout the play, Abigail is the least complicated. She is sort of the villain in the play. She tells lies, manipulates her own friends and the entire town to her favour. Eventually she sends nineteen innocent people to their deaths due to the lies she tells and the way she manipulated people. Among the witch-hunt mania, Abigail’s motives never seem more complex than just jealousy and the desire to have revenge on Elizabeth Proctor. In the play, Abigail seems to be like a biblical character, like a Jezebel figure, always being driven by a sexual desire and a lust for power. In the first chapter, the audience learn about the affair associated with Abigail and Proctor. We learn that they have had an affair, however the audience soon see that the affair is no longer continuing. ‘Abigail: Give me a word, John. A soft word. (Her concentrated desire destroys his smile. ), ‘Proctor: No, no, Abby. That’s done with. ‘. He reacts negatively, he denies her, and he is repulsed. He is trying to put the adultery in the past. ‘Proctor: Abby, I might think of you softly from time to time. But I will cut my hand off before I’ll ever reach for you again. Wipe it out of mind. We never touched, Abby’, he tries to put his adultery in the past. He tells her that he never touched her, even though he did, and he makes it clear that It will never happen again. Throughout the monologue with Proctor and Abigail, the attitude and mood soon changes because Proctor wants to leave the affair in the past, and wipe it out of mind, like it never happened. ‘Wipe it out of mind’. However Abigail wants to carry on with the sexual desire to carry on the affair with Proctor. At the beginning of the monologue he tries to set her firmly out of his path, however later he gets angry and she can’t believe it. Abigail soon gets quite angry as well, and this part of the play expresses the anger between both of them ‘Abigail (With a flash of anger): How do you call me child! ‘ During Act 1, it seems as though Abigail wants John Proctor ‘Abigail (grasping his hand before he can release her): John – I am waitin’ for you every night’, however as the John Proctor and her keep talking there is a change in her mood because he is not giving into her sexual desire for him. Now her mood changes into anger and jealousy ‘Abigail (With a bitter anger): Oh, I marvel how such a strong man may let such a sickly wife be-‘, here she becomes really jealous that he won’t give into her due to the fact that he loves Elizabeth, and Elizabeth is his wife. The stage directions that Arthur Miller uses in the play tell the reader a lot about the character. When Abigail is going on about the affair between her and Proctor the stage directions are beneficial. ‘Abigail: (grasping his hand before he can release her): John – I am waitin’ for you every night’, this instantly helps the reader visualise the character and will aid the an actor that is performing the play, whilst playing the role to act more effectively. Arthur Miller also uses the language as a benefit for the effective of the play, Miller uses language to effectively set the period and the tone for the play. The language brings an approach of something out of the King James Bible, but somehow makes it universal to modern day, and the stage directions being out an approach of making the play more effective to both the actors and the audience. In court, Proctor has an outburst of truth and attack on Abigail. Abigail’s reaction to this, is that he is lying about what he is saying, she tries to manipulate the court room into believing what she is saying. ‘Abigail: Mr Danforth, he is lying! ‘, later on, she then makes it up that she is seeing a bird up on the ceiling, and she gets the rest of the girls to go with her lying, to make it look as though there is witchcraft going on right before there eyes. ‘Abigail, with a weird, chilling cry, screams up to the ceiling’, ‘Abigail (unperturbed, continuing to the ‘bird’): Oh, Mary, this is a black art to change your shape. No, I cannot, I cannot stop my mouth; it’s God’s work I do. ‘ Here is where she really starts to manipulate people, and lie. The language that Proctor uses to describe himself is not like his prideful ways.

Organisational Structures And Cultures Within The Uk Commerce Essay

This instance survey is about Mr Smith ‘s eating house. Mr Smith is a alien who has lived in the UK for many old ages. His household in Africa operates a concatenation of eating houses across the continent and he is hence familiar with this sort of concern. At present the Smith Restaurant has a cardinal location in London, near to many attractive forces and is easy accessible by public conveyance. His eating house is a little household concern – he is the laminitis, proprietor and besides the Managing Director. Although he has two Assistant Directors and three Supervisors, he has a direct control over direction and operational issues such as hiring of staff, selling, gross revenues publicity, accounting and finance section. The eating house has fifty employees largely made up of international pupils who work portion clip. These pupils are attracted by the flexible on the job conditions that Mr Smith offers. This allows them to work portion clip during term clip and full clip during holiday. Recently the eating house has seen a large addition in its clients due to the popularity of its European and International culinary arts. These factors have convinced Mr Smith of the wisdom of opening similar eating houses throughout the UK. Mr Smith is the 1 who makes all determinations and he has a direct control over direction and other operational issues. The current issue at the eating house is that Mr Smith is loath to enroll new staff and to get by with the increased activity in the eating house he has reduced staff tiffin clip. Some staff felt that these alterations should non hold been introduced without their consent. When one employee complained about the state of affairs, he was sacked. The remainder of the employees are unhappy but they are afraid to voice their concerns for fright of fring their occupations. Harmonizing to Mr Smith, he pays his employees really good and hence they will be happy with his determinations ; his determinations are non for argument ; directors should do the determinations and subsidiaries must obey. He does non believe in confer withing staff when he has to do of import determinations. As a consequence, a feeling of weakness, disaffection, and fright have developed amongst staff. The recent alterations in employees ‘ working conditions have increased the degrees of absenteeism and lateness. Mr Smith is now really concerned that if such tendencies continue, the eating house may non be able to get by with the increased client demand. Bing one of the longest helping employees, Mr Smith asked me to see the above issues and rede him in visible radiation of the enlargement and recent developments of the concern. My undertaking is to rede him on the followerss within the concatenation of new eating houses. Organizational constructions and civilizations ; Approachs to direction and leading manners ; Motivational theories and their application ; Group behavior, teamwork and engineering Organizational construction creates a model of order and bid through which the activities of the administration can be planned, organised, controlled, and directed towards the ends and aims of the administration. The construction defines undertakings and duties, functions, relationships and communicating. Within the UK, most eating houses have entrepreneurial, functional and geographical constructions. 1. Entrepreneurial Structure: This construction is appropriate for little proprietor managed companies, for illustrations: a little eating house, a small-scale industrial unit, or a little proprietary concern. 2. Functional Structure: This is the most normally used footing for grouping activities harmonizing to specialization that is organizing the concern harmonizing to what each section does. Specialised accomplishments and deputation of authorization to directors are needed to look after different functional countries. 3. Geographic construction: Activities are grouped harmonizing to location. Different services are provided by geographical boundaries harmonizing to peculiar demands and demands, the convenience of consumers, or for easiness of disposal.Advantages and disadvantages of organizational constructionsOrganizational constructionAdvantageDisadvantageEntrepreneurialQuick decision-making Excessive trust on the owner-managerFunctionalSpecialization Accountability Clarity Closed communicating could take to miss of focal point. Departments can go immune to alter. Coordination may take excessively long. Gap between top and underside.GeographicServe local demands better. Positive competition. More effectual communicating between house and local clients. Conflict between local and cardinal direction. Duplicate of resources and maps.The UK eating houses may hold hierarchal, tall or level constructionHierarchical construction: Refers to Authority: the right to exert powers such as hiring and fire or purchasing and merchandising on behalf of the administration Duty: the allotment of undertakings to persons and groups within the administration Accountability: the demand for persons to explicate and warrant any failure to carry through their duties to their higher-ups in the hierarchyTall and level hierarchal constructions:In the tall construction there are narrower spans of control and more degrees of bid – that is many managerial degrees and fewer staff. In the level construction there are broader spans of control and few degrees of bid – that is few managerial degrees and many staff. For illustration, the McDonald ‘s eating houses all have a level construction. The director in each topographic point of concern controls the other helpers and employees. He takes all the determinations and he is in charge of the chief maps like, R & A ; D, selling, finance and human resources and the other staff do the merchandising.Advantages of tall and level constructionsTall constructionFlat constructionManager can anticipate rapid publicity. With a little span of control, a director is able to give significant periods of clip to each subsidiary. Closer contact between directors and junior workers A broad span of control encourages deputation and motive through occupation enrichment Lower direction operating expense costs Horizontal and sidelong communicating is encouraged Promotions are existent and meaningful Closer contact between top direction and lower degreesTall constructionNarrow spans of controlFlat constructionBroad span of controlOrganizational civilizationsCharles Handy defined it as: ‘The manner things are done around here ‘Every concern is made up of different civilizations, and the civilizations that are present within the concern depend on the direction manners and organizational constructions that are used. Handy ‘s four types of civilizations are: Power civilization: Best suited for little entrepreneurial administrations and relies on trust, empathy and personal communicating for its effectivity. Role civilization: Emphasizes on power and place within the administration. This type of civilization applies when administrations are large and inflexible. Task civilization: Job-oriented or project-oriented. This works good in a matrix administration construction. Person civilization: Works about educated persons. Examples are groups of barristers, designers, physicians or advisers. Looking at Handy ‘s four chief types of administration civilizations it can be seen that most of the UK eating houses follow the power civilization.Organizational construction and civilization of Mr Smith ‘s eating houseAfter analyzing Mr Smith ‘s instance survey and the latest issues, it is clear that his eating house is following an entrepreneurial and hierarchal construction, and a power civilization since it is a household owned concern where there is inordinate trust is on the owner-manager ; Mr Smith has authorization, duty and answerability within the administration. The distribution of undertakings, the definition of authorization and duty, and the relationship between members of the administration are established on a personal and informal footing. Therefore I am convinced that the direction manner, organizational construction and civilization are act uponing employees ‘ behavior within administration. However, with Mr Smith ‘s program to spread out and develop new eating houses across the UK, there is demand for a formal organizational construction and civilization, which has to be carefully designed, so as to avoid struggle and promote the willing engagement of staff for effectual organizational public presentation. I believe that Mr Smith concern should hold a level structured along functional lines with major countries including, Gross saless and Marketing, Human Resources, Accounting and Finance, and Buying Departments. With a level construction the concern will hold: A broad span of control encouraging deputation and motive through occupation enrichment. Lower direction operating expense costs. Better communications as horizontal and sidelong communicating is encouraged. Real and meaningful publicities. Closer contact between top direction and lower degreesFactors that may act upon single behavior of Mr Smith ‘s employeesThe person: The person is a cardinal characteristic of organizational behavior. When the demands of the person and the demands of the administration are incompatible, this can ensue in defeat and struggle. Then it the work of the direction to incorporate the person and the administration and to supply a working environment where person ‘s demands is satisfied every bit good as administration ends are achieved. The group: Group exists in all administrations and are indispensable to their working and public presentation. Peoples in groups influence each other in many ways and groups may develop their ain hierarchies and leaders. Group pressures can hold a major influence over the behavior and public presentation of single members. The administration: Individual behavior is affected by forms of administration construction, engineering, manners of leading and systems of direction through which organizational processors are planned, directed and controlled. Therefore, the focal point of attending is on the impact of administration construction and design, and forms of direction, on the behavior of people within the administration.Undertaking 2:How organizational theory underpins rules and patterns of direction, how this would impact on the new eating houses?The survey of direction theory ( besides termed direction thought ) and its application in administrations brings alterations in behavior. It helps to understand the rules underlying the procedure on direction. It helps to understand the interrelatedness between direction theory, rules and patterns of direction, and behavior in administrations. Directors learned about how they should act. This will act upon their attitudes towards direction pattern. The differ ent attacks to direction theory are: Classical attack ; scientific direction ; Bureaucracy ; Human dealingss attack ; Systems attack ; and Contingency attack. These assorted attacks underpin the common rules of direction that administrations should pattern in their concern, which mean they are based on positions of administrations, their intent and duties, construction, division of work, hierarchy of direction, proficient demands, regulations and ordinances and behavior.Fayol 14 Principles of Management:Division of work: Specialization increases end product as employees become more efficient. Authority: Gives directors the right to give orders. Discipline: Employees must conform to esteem the regulations that govern the administration and the usage of punishments for interrupting the regulations. Integrity of bid: Merely one higher-up should give orders to employees. Integrity of way: Organizational activities holding the similar aim should be directed by one director utilizing one program. Subordination of single involvements to general involvement: The administration involvement should rule employees ‘ or group involvements. Wage: A just pay for workers and their services. Centralization: The grade to which subordinates participate in decision-making. Scalar concatenation: Communicationss should follow this concatenation. Order. Peoples and stuffs should be in the right topographic point at the right clip. Equity. Directors should be sort and carnival to their subsidiaries. Stability of term of office. High employee turnover is inefficient. Management should supply orderly forces planning and guarantee that replacings are available to make full vacancies. Initiative. Employees who are allowed to arise and transport out programs will exercise high degrees of attempt. Esprit de corps. Promoting squad spirit will construct harmoniousness and integrity within the administration. Suggestion: Mr Smith should follow these rules of direction. Directors will hold to execute these five maps ( by H Fayol ) : Plan and prognosis ; organise ; bid ; co-ordinate ; and command.The different attacks to direction theoryClassical attack:Emphasis on intent ; Formal construction ; Division of work ; Hierarchy of direction ; Technical demands ; Common rules of administration. Scientific direction and Bureaucracy are the two sub-grouping of the classical attack. Scientific direction – F.W Taylor ( 1911 ) : Scientific choice and preparation of workers ; Development of a true scientific discipline for each component of an person ‘s work ; Co-operation with the employees to guarantee work is done as set ; Division of work and duty between direction and the employees ; Improve production efficiency through work surveies, tools, economic inducements. Bureaucracy – Max Weber ( 1947 ) : Formal hierarchal construction ; Administration by functional forte ; Rules and ordinance ; Impersonality ; Employment based on proficient makings.Human dealingss attack:Elton Mayo and the Hawthorne Studies ( 1933 ) discovered that the informal administration, societal norms, credence, and sentiments of the group determined single work behavior. Maslow, McGregor, Herzberg, and many others stressed the importance of societal dealingss in administrations, understanding workers and directors as human existences with societal and emotional demands. Systems attack: Administrations are unfastened systems that invariably interact with the external environment: Inputs ( resources and information ) transmutation procedure end products ( merchandises, services, information ) feedback Contingency attack: Contingency theory does non place or urge any peculiar attack to administration and direction. Appropriate direction attack depends on situational factors faced by an administration. Suggestion: After comparing the above managerial attacks I believe that the classical attack will outdo suit Mr Smith eating houses. The classical attack Centres on understanding the intent of an administration and so analyzing its construction. They play accent on the planning of work, proficient demands, principal of direction and behavior. Attention is given to the division of work, responsibilities, duties, keeping specialization and co-ordination, hierarchy of direction and formal organizational relationships.Undertaking 3:Different leading manners and their effectivityDefinition: Leadership in an administration is to take employees to work in a given way to accomplish its ends and aims.The three manners of leading are:LeadershipDemocratic LeadershipAutocratic LeadershipLaisser-faire LeadershipAutocratic leading: All authorization is centred on the leader and determinations are enforced by agencies of wagess and the fright of penalty. Communication is one-way, from the leader to the followings. Advantage: Quick decision-making. Disadvantage: Its consequence upon group morale ; creates struggle. Democratic leading: In contrast, democratic takes into history the suggestions of the members and of the leader. It is a human dealingss attack, in which all members of the group can take part and lend to better the quality of the concluding determination. Advantages: Increased morale and support for better determinations through shared thoughts among group members. Disadvantages: Slower decision-making and diluted answerability for determinations. Individualistic leading: The leader exercises really small control over group members. A member is given a end and largely left entirely to make up one's mind how to accomplish it. The leader maps chiefly as a group member, supplying merely every bit much advice and way as is requested. Advantage: Opportunity for single development offered to group members. All individuals are given the opportunity to show themselves and to work comparatively independently. Disadvantage: Lack of group coherence and integrity toward organizational aims. Without a leader, the group may hold small way and deficiency of control. The consequence can be inefficiency or even worse, pandemonium. Suggestion: Mr Smith is using an important leading in his first eating house because his concern is little. But now that he wants to spread out his concern he has to follow a different manner of leading. I would propose that he has to follow the democratic leading within his new eating house. This is because the democratic manner is a human relation attack in which all staff participates and contributes in the decision-making. This will forestall struggle between staff.Different motivational theories and their applicationDefinition: Motivation can be described as the way and continuity of action. It is concerned with why people choose a peculiar class of action in penchant to others. The intent of motivational theories is to foretell behavior. The difference theories of motive are:MotivationContent Theory ( nonsubjective )Procedure Theory ( subjective )HerzbergAdamsHandyVroomMcGregor Theory X & A ; YMaslowMcClellandMaslow ‘s hierarchy of demandsChallenging occupation ; accompli shment in work Job rubric ; high position occupation Friendship at work Safe status at work Pay ; pleasant working status The hierarchy of demands are shown as a series of stairss in the signifier of a pyramid ; it implies a thinning out demands as people progress up the hierarchy. Based on Maslow ‘s theory, one time the lower-level demands have been satisfied ( physiological and safety demands ) people advanced up the hierarchy. Therefore to supply motive for a alteration in behavior, the director must direct attending to the following degree of demands ( love or societal demands ) that seek satisfaction.McGregor – Theory X & A ; YTheory X premises:– Peoples inherently dislike work.– People must be supervised to make work to accomplish aims. – People prefer to be directed.Theory Y premises:-People position work every bit being every bit natural as drama and remainder. -People will exert autonomy and self-denial towards accomplishing aims they are committed to. -People learn to accept and seek duty.Herzberg ‘s Two-factor theoryIncentives – Intrinsic factors: Factors increase occupation satisfaction Hygiene factors – Extrinsic factors: whose absence can make occupation dissatisfaction Accomplishment Supervision Recognition Company policy Work itself Working conditions Duty Salary Promotion Peer relationship Growth SecurityMcClelland theory:Need for accomplishment: Personal duty Feedback Moderate hazard Need for power: Influence Competitive Need for association: Credence and friendly relationship Concerted Suggestion: Mr Smith does non depute ; does non give employees duties ; employees are non considered portion of the group ; they feel insecure in the employment ; they can non voice their sentiments ; he imposes his regulations and ordinances on employees. In add-on he has reduced employees ‘ lunch-time. Here Mr Smith is utilizing McGregor ‘s Theory X ; employees are unhappy and de-motivated to work as their lunch-time has been reduced but their rewards have non increased. Therefore, since he wants to spread out his concern throughout UK, I will urge the Maslow ‘s hierarchy of demands theory to Mr Smith. Directors will hold to supply motive for a alteration in behavior by fulfilling the lower-level demands so that the employees ‘ basic wage, safe working conditions ( demand to remain alive, have nutrient, shelter ) and occupation security, periphery benefits, protection against unemployment, unwellness are satisfied. This will promote the willing engagement of employees for effectual organizational public presentation.The relationship between motivational theory and the pattern of directionThe intent of motivational theories is to foretell behavior ; and behaviour of people in administrations depends on patterns of direction. If directors practise Fayol ‘s 14 rules of direction, so employees at all degrees are motivated to work. Peoples by and large respond in the mode in which they are treated. Therefore, to command human behaviour a heavy duty is placed on directors and the activity of direction, where attending must besides be given to allow systems of motive, occupation satisfaction and wagess. Consequently, Mr Smith must understand how good direction patterns will actuate staff to work. Directors should be after and calculate, organize, bid, co-ordinate, and command suitably in an effort to fulfill employees ‘ demands so that they are motivated to work. This will make an organizational clime in which employees can work volitionally and efficaciously to accomplish the ends of the administration. Directors should acquire the best public presentation from employees to pull more clients. Directors should use this policy: The demands, wants and rights of employees to be treated reasonably and with self-respect.Undertaking 4:Nature of groups and group behavior within administrationsâ€Å" A group comprises two or more persons who interact in the corporate chase of a common end. They portion values and ends, are involved in regular activities together, and place themselves as members of the group and are identified as such by others † . ( From talk notes – AJ ) . Another utile manner of specifying group is a aggregation of people who portion most, if non all, of the undermentioned features: A definable rank ; Group consciousness ; A sense of shared intent ; Mutuality ; Interaction ; Ability to move in a unitary mode. Formal groups ( official groups ) : Created to transport out specific undertakings set up by the administration to finish assigned undertakings. Formal groups may be divided into two classs: Functional groups: Consist of changing size of work units, with a director and subsidiaries who are responsible for a scope of responsibilities and maps within the administration, for illustration: the finance section, the wages subdivision and the grosss subdivision. Undertaking groups: Created for the despatch of specific concern or operations, such as a undertaking squad, direction squad or co-ordinating commission. Informal groups ( unofficial groups ) : Created by the single members for the intent of sharing a common involvement. Importance of informal groups: The spread of information through informal webs – the pipeline – is frequently much faster and more influential than through formal groups. There is the possible for struggle between functions held in formal and informal groups peculiarly in regard of leading, where the informal leader may non be the same individual as the formal leader. Two informal groups: Interest groups: develop around the shared chase of a specific end by certain employees, which may or may non be related to the administration. Friendship groups: Persons fall ining together for assorted societal activities The factors act uponing Group Behaviour: Cole ( 1996 ) Size of the group Leadership and direction manner Group coherence Motivation of group members Norms of groups Group/team functions The work environment The group undertakingFactors taking to effectual teamwork within the new concernPeters and Waterman defines five factors for effectual teamwork: The Numberss should be little: each member will so stand for the involvement of his or her section. The squad should be of limited continuance: Exist merely to decide a peculiar undertaking. Membership should be voluntary. Communication should be informal and unstructured. It should be action-oriented. The squad should complete with a program for action.The influences that threaten success of teamworkThe squad does non work around the undependable people. A smaller group of people does most of the work and a larger group pretends to assist. Sometimes team members do non work good together and may work against each other. This may ensue dysfunctional squads, caused by: – Lack of trust is the most common job afflicting squads ; – Lack of squad coherence – Lack of a clearly defined intentImpact of engineering on squad operationTechnology: Technologies such as electronic mail, nomadic phones, blackberry, groupware and computing machines can better and in some instances delay squad operation. To be able to work efficaciously, squads must be kept up-to-date with cognition as engineering alterations. Communication: Successful squads communicate successfully by electronic mail, nomadic phone, phone engineerings such as blackberry and 3G informations cards and 3GB USB dongles, groupware and personal computing machines. Change: Successful squads can successfully bring-up alteration. Teams will go less effectual and efficient if they do non react to altering internal and external factors. In contrast, antiphonal squads are more effectual, efficient and, are able to lift to the challenges of the modern concern universe. Networks and practical squads: In the modern connected universe, it is easier for squads to pass on and web. It is possible to make practical squads which ne'er ( or seldom ) meet in physical locations and utilize a scope of web tools to pass on and join forces.Global and cross-cultural squadsUndertaking 5:Schemes for the eating houses stakeholder ‘s demandsEmployees:Mr has to follow HR patterns to guarantee that the administration is able to accomplish success through people. Staffing the administration: Sufficient Numberss of the right people in the right topographic point, at the right clip, and at the right cost for the administration. Reward and acknowledgment: Creating structures that maximise enlisting, keeping and motive ; obtaining the best public presentation from the people available. Performance betterment throughout the administration, for single, squad and organizational effectivity Pull offing behaviour – guaranting that persons are encouraged to act in a manner that allows and Fosters better working relationships.Customers:Mr Smith and his country directors should supervise the changing demands and outlooks of its clients, and the quality of service they require.Decision and recommendations1. With Mr Smith ‘s program to spread out and develop new eating houses across the UK, there is demand for a formal organizational construction and civilization, which has to be carefully designed to promote the willing engagement of staff for effectual organizational public presentation. 2. Mr Smith should follow the rules of direction – directors will hold to execute these five maps ( by H Fayol ) ; program and prognosis ; organise ; bid ; co-ordinate ; and command. 3. The classical attack will accommodate his concern as it plays accent on the planning of work, proficient demands, rule of direction and behavior. 4. Alongside he has to follow the democratic leading in which all members of the group can take part and lend to better the quality of the concluding determination. 5. Area directors will hold to supply motive for a alteration in behavior by fulfilling the employees ‘ demands through wagess.MentionWeb sites:1. hypertext transfer protocol: //ezinearticles.com/ ? id=1269812 2.http: //choo.fis.utoronto.ca/FIS/courses/LIS1230/LIS1230sharma/history6.htm ( Maslow ‘s hierarchy of demands ) 3. hypertext transfer protocol: //www.hnc-business.co.uk/unit3.htmlModule Tutor Lecture notes and electronic mails:Dhlamini S. , 2009. Administrations and Behaviour ( unit 3 ) H1, HND in Business. London: Guildhall College

Assessment 1 Essay Example | Topics and Well Written Essays - 750 words

Assessment 1 - Essay Example In the view of Doran (1996), the main container of this asset is the human resource or more precisely, human capital of the organization. Thus, retaining the human capital with organization and maintaining its efficiency is equally important. In this context, the issue of context management becomes highly significant. According to Mondy (2007), besides retaining the employees, it is also essential that the employees must be able to utilize knowledge asset possessed by him to achieve the organization's strategic objectives. It is general belief that when the strategic objectives are developed and the vision is clear, the approach of using the organizational hierarchy to develop and translate those strategies into action works well and result into optimum performance. In order to understand this phenomenon, we need to understand the basic concepts one by one. First of all, let's look at the concept of strategy formulation. (Ceriello and Freeman 1998) Every business has a common goal, which is to earn profit. In order to achieve this goal, the organizations analyze their environment and in the context of their environment, determine their own strengths, weakness, opportunities and threats. Based on this analysis, they formulate their own strategy. Usually, the process of strategy formulation is hierarchical in nature. ... (Jackson and Mathis 2007) The hierarchical approach to the strategy formulation is not the panacea, having cure for all the diseases. Rather, there are certain conditions when this activity of hierarchical translation of is fruitful, while at other points it is not. (Fisher, Scheonfeldt and Shaw 1987) The hierarchical approach is more successful when the management has a clear vision of the direction, that where does it want to go. In such case when the top management, say the CEO makes some strategic objective. (Duncan and Dutton 1987). If the external environment of the organization is almost static, and the CEO is well aware of the external environment, in such case taking a direct decision by the CEO and then transcendence of that decision down the hierarchy may result in higher performance. It is so because of the fact that it is assumed in such case, the environment is quite known t everyone in the organization. So what needs to be done is to tell them the strategy and they wou ld be able to do it successfully. This all results in successful work performance. (Doran 1996) Awad and Cascio (1981) explains that this is the reason why it has been a common established belief that.in the condition where the environment is known, the performance of effectiveness of the organization to achieve those goals increase manifolds. On these bases, it is asserted that performance tends to improve when everybody in the organization knows where it is going, as hierarchical strategy formulation model works better. (Ceriello and Freeman 1998) However, the world is now changing. The environment for the businesses is no more static. The world is moving too fast, so does the environment for the business. In this situation where

Remote sensing Essay Example | Topics and Well Written Essays - 1500 words

Remote sensing - Essay Example 239) have defined the remote sensing as a field of science or art that makes use of energy reflected from the Earth that is later processed, evaluated and applied in order to assist one in retrieving information regarding the surface of Earth without physically having to be on it. Sun is the fundamental source of energy for all the creatures on earth. Sun rays falling on earth are partly reflected which are captured by the satellites for generating information. The first condition without which, the process of remote sensing can not take place, is the provision of electromagnetic energy as waves to a specific place or to a study area. Although there are many electromagnetic energy sources, yet the sun is fundamentally the best source of energy. Basically, the energy travels from a source to a target through a medium or vacuum. When it comes to the earth, the energy interacts with the atmosphere, and this interaction gets repeated when the energy is reflected from the study area to the sensor. After the electromagnetic waves have passed the atmosphere from some source, they interact with the study area. This interaction depends on the characteristics of the study area and also on the electromagnetic radiation sent to it. After the electromagnetic waves interact with the study area, part of them is absorbed and the rest is reflected back to the space. Recording and collecting the reflected electromagnetic waves requires a special type of sensor which is familiar with the reflective waves. The last step of this operation is to understand, disclose and apply the information that has been retrieved from the study area. The problem can be solved by conducting its comparison with the real information. In 1864, the British physicist Clark Maxell predicted the existence of electromagnetic waves and supposed that the magnetic and electric fields work together to produce radiant energy. In addition to that, he described the visible light to be composed of

Work Based Integrated Project Essay Example | Topics and Well Written Essays - 5250 words

Work Based Integrated Project - Essay Example As a young Muslim female growing up in the u.k, my parents always have been very protective and kept me grounded. Morals and values have had a huge impact on my life because my parents have been brought up in a traditional Muslim way, were they raised in Iraq they brought me up the same way their parents have been bought up the tradition Muslim way for example dressing in a modest way and wearing a scarf (the hijab). This is something that has come natural to me and I often have to explain to people what it is and why I wear it and to be honest its made me the woman I’m today, its part of my identity and I will never change it. Obviously being a Muslim girl, it usually restricts us to a certain way of life we live in and living in the UK is such an eye opener to everything. However I have such strong beliefs and challenging the western ideologies wasn't an issue growing up, under the influence of my parents i was on track with religion as well as being modernized. I have alway s wanted to make something out of me, it will be very common if i just accepted in getting married at the age of 16 to a young Muslim man but that was not what I wanted for myself, I’m a very confident and passionate young women wanting to be successful, its my goal to follow my dreams and be very wealthy and proud be able to say I did it, for taking radio after my degree is what I want to do for definite. Furthermore I want to be an inspiration to the young Muslim females that didn’t get a chance to finish education and follow their dream, because it’s very tradition in my culture to get married and have a family of your own. Without a doubt I do want to follow my tradition of getting married and having family, but for now I will take a step ahead to follow my dreams and what I really want to do quite funny I can imagine myself being on a radio station and people would want to tune in early hours in the morning on their ways to work sampling the radio I did for year 2 part of media communication course we studied radio module and produced a 10 minute radio show, I received a lot of positive feedback not only from my peers but also my lecturers told me to take this on. My passion for radio grew even more since I started my media communication course at university. This was an eye opener into taking on radio presenting as a career it’s my comfort zone and if I'm honest I do like the sound of my own voice. My main goal is to work Kiss 100 a British radio station in London since it’s my favorite London station and hopefully follow experience with having my own radio show named: ‘MunMun Radio’ but for now my main focus is work for kiss 100 and be successful. Self evaluation expressed as personal SWOT CV and cover letter should be included in this section Interpersonal sensitivity based on agreeableness encompasses the status of being considerate towards situations and events. Agreeable personality is marked by nature of being tactful, sensitive, as well as altruism qualifying leaders to be more agreeable. There is that sense of modesty and non-excessive affiliation to certain groups. Within the social set-up people tend to discover certain group affiliations, however, the need for affiliation appears to be negatively related to leadership. There’s some sense of ambiguity between agreeableness and leadership (Ellis and Harper, 1997). Leadership based on conscientiousness focuses on the end results whereby the leader ensures appropriate completion of tasks. Positioning of leadership within organizations determines the level of group effectiveness. Performances within organizations depend on the nature of individual conscientiousness which ultimately determines the

The Difference in Cost and Quality of Care between Profit and not for Research Paper

The Difference in Cost and Quality of Care between Profit and not for Profit Hospitals - Research Paper Example In the last two decades, the healthcare in the United States of American has undergone immense structural changes leading to a visible proliferation of both for profit and not for profit healthcare institutions. At the same time, the other big development has been a rise of the concern for the achievement of ethical competency in the functioning and working of profit and not for profit healthcare institutions and organizations (Walshe & Smith, 2006, p. 85). This overall alteration in the business environment in the country has lead to an impetus for minimal reliance on the charity and philanthropic sources of capital and a preference for competency and competition in the long term financial working of the healthcare institutions and organizations. It goes without saying that it will be immensely revealing to study the impact of these developments in the cost and quality of care of for profit and not for profit hospitals. However, this endeavor, by its very nature necessities a pragma tic insight into the American healthcare system and the salient features and priorities of for profit and not for profit hospitals. Background American Healthcare System In the current times, the healthcare system in America is facing many problems and issues. America spends more money per person in healthcare than perhaps any other nation in the world. (Sultz & Young, 2010, p. 29). A large percentage of the national GDP in the United States of America is spent on healthcare because of the high costs involved (Sultz & Young, 2010, p. 29). The public healthcare expenditure of the United States of America stands to be the third highest in the world owing to the glaringly high cost of medical care in the country (Sultz & Young, 2010). The present and intended reforms in the healthcare system revolve around varied grave issues like the right to healthcare, quality of medical care, access to healthcare, and the efficiency and costs incurred by profit and not for profit hospitals. Though the Americans spend so much on healthcare, yet it is sad to acknowledge that America tends to lag behind many nations in the area of life expectancy and infant mortality (Sultz & Young, 2010, p. 4, 5). So the common citizens, institutions, organizations and the interested groups are getting wary about the fact that as to whether the system is delivering the value for money or not. It is utterly difficult to delve on the difference in cost and quality of care between profit and not for profit hospitals without taking into consideration the framework within which they operate and the targets they are primarily affiliated to. For Profit Hospitals-Salient Features In the United States, for profit hospitals are also known as the investor owned hospitals. They usually comprise of chains of investor owned hospitals that have infiltrated the healthcare system in the United States in the latter half of the 20th century. Realistically speaking, in contrast to the more traditional not for profit hospitals, for profit hospitals intend to accrue profits from the services provided by them (Cutler, 2000, p. 23). Those people, groups and corporate bodies who suppor t for profit hospi

The go Essay Example | Topics and Well Written Essays - 250 words

The go - Essay Example $1.5 trillion are imposed as taxes and the spending is not expected to go down below 23% of the nation’s economy. The budget that is proposed by Republicans is called â€Å"The Path to Prosperity†. It is claimed that this budget will bring down the spending by $6.2 trillion. According to the study that is conducted by Hertage Center for Data Analysis, almost 1 million new jobs will be created if this budget is accepted. Important features of this budget are reduction in spending, welfare reforms, retirement and health security, tax reform and budget enforcement. It proposes to bring down the spending on various government agencies. It includes important welfare programs that end up in generating jobs. The reform programs will save Medicare. Most importantly it will protect the retirement and health security. Furthermore, this budget is likely to emphasis on growth by bringing reforms in the country’s backdated tax code and by bringing down the tax rates. Lastly t his budget recognizes the importance and requirement of ‘change’ in the way of spending that is done by government.

Briefly describe the elements of the Drake equation. Are they Essay

Briefly describe the elements of the Drake equation. Are they reasonable Why, or why not - make a list of each of the different variables in the Drake equations - Essay Example Apparently, though the seven key elements aforementioned are each less certain in estimating the existence of ET intelligence through the formation of stars, they serve as quite reasonable factors of determining at least the possibility that there exist potential regions in the galaxy from which transmitted signals, of logical frequencies, indicate signs of communication. Drake equation may be claimed as reasonable in its setup since the factors that depict the key elements are multiplied with each other so as to present the flexibility of considering the number of developing civilizations within the expanse of the Milky Way. In application of a ‘best estimate’ possible, assuming R* = 7 suns/yr, fp = 0.1, ne = 1.025, fℓ = 0.5, fi = 0.01, fc = 0.3, and L = 10,000, the number of advanced extraterrestrial civilizations in our galaxy is approximately

The Responses to the Humanitarian Erisis in Darfur Essay

The Responses to the Humanitarian Erisis in Darfur - Essay Example This low incidence of intervention seems at odds with the agreement entered into by most countries in the Genocide Convention of 1948 wherein they committed, under Art 1, â€Å"to prevent and to punish†2 the crime of genocide. Could this failure to intervene in the genocidal activities of sovereign states be rooted in the inability of the human rights movement to propel international action? The case of Darfur provides a timely opportunity to examine the truth of that theory. It is imperative that a definition of genocide be explored and established first since much of the controversy surrounding international inaction today are in many ways related to the very definition and application of the term â€Å"genocide†. As is best exemplified by Shelly’s wordplay above, the definition and use of the term genocide has been muddled by political stratagems which seem to follow an unspoken rule to never use the term at all costs. Instead of the term â€Å"genocide†, terms such as â€Å"ethnic violence†, â€Å"ethnic cleansing†, â€Å"acts of genocide†, and â€Å"civil war† have become the trademark of the politically-savvy. It would be as though by avoiding the term genocide, a humanitarian crisis such as Rwanda or Darfur would cease to be genocide and transform into something more palatable to the taste. We must thus resort back to the definition of genocide agreed upon by the same international community before t hey actually found themselves bound to make good on such definition. In the 1948 Convention on the Prevention and Punishment of the Crime of Genocide, the following definition is clearly detailed.

The Gaming Industry Research Paper Example | Topics and Well Written Essays - 2000 words

The Gaming Industry - Research Paper Example Several intellectuals have benefitted from the gaming industry just as the public has faced the dangers. There is too much violence in the recent games especially killing involved to reach the final level. Fighting against the war of terror can lead to adverse effects. The Gaming Industry Ever since the rise of technology there has been an endless competition in the making of the best software or something unique to be provided in all areas of life may it be education, politics or entertainment. The gaming industry plays a vital role in the growth of not only the youth’s minds and their passion for a better gaming environment but also aided the adult firms in gambling and the social media. It is multi-faceted and has both its advantages and disadvantages. No one can deny its benefits but they cannot also disagree with the massive explosion it has caused in the global war against terrorism. The human mind is capable of imagining beyond its own strength. Hence what video games a nd recent casinos have to offer are mere fragments of humans’ imagination and there is lot more in store that yet needs to be materialized. Internet and computer are means to access video games that are in more demand especially among the teenagers or even kids as young as two. The gaming industry has become an extremely powerful method of control and manipulation throughout the different courses of life. The Childhood Years: The gaming industry has its own ways to approach each stage of life. In the childhood phase it is rather too attractive to distract a child from his main focus; learning about life and his surrounding nature. For the IT professionals it is not difficult to claim that they are struggling day and night to bring the latest in the gaming industry. Most of the games are violent in nature leading to sadistic behavior at a very early age. It also depends upon how long the child spends on playing these games because the longer he does the more chances of him get ting brutal. It becomes difficult for kids to decipher between the world of gaming and the world in which they live. They end up committing crimes which they consider to be very normal for no reason (Kutner & Olson 2008). Something changes their brain waves and directs them to do things which are inappropriate otherwise. â€Å"There is no doubt that UK developers over the past three decades have worked hard to put the country in a very strong position and it is a platform upon which we can build to ensure computer games have a rosy future for the next 30 years and beyond.† (Kingsley 2012). These developers however fail to realize the impact they have on the younger generation. US history has witnessed many stages in the development of gaming industry which includes gambling. The political and social dynamics surrounding the gaming industry have far reaching effects. It only depends on how power is used at a given point in time to manipulate the system into believing how impor tant it is for the people and their enlightenment (McGowan 2001). â€Å"Computer simulations historically have been used in specific scientific disciplines (engineering, bio-sciences) and for high-risk occupational training (military, aviation,

A Historical Recording of a Fictitious Story Essay Example for Free

A Historical Recording of a Fictitious Story Essay One powerful factor in effective storytelling lies in the strong characterization of the figures in the story, and the novel, â€Å"Don Quixote† sustains this factor. In the beginning of the novel, Miguel de Cervantes warns his â€Å"idle readers† (Cervantes, page __) that he simply wants to relate the story of a stepson who lived a ridiculous but great life, saying thus: â€Å"My wish would be simply to present it to thee plain and unadorned, without any embellishment of preface or uncountable muster of customary sonnets, epigrams, and eulogies, such as are commonly put at the beginning of books. † (Cervantes, page__). The second part of the novel reveals a similar contention, this time uttered by Cide Hamete Benengeli in Chapter LXXIV. The reputed father of Don Quixote de La Mancha, Benengeli says, â€Å"For me alone Don Quixote was born and I for him. His was the power of action, mine of writing. † (Cervantes, page ___). By repeating these contentions, Miguel de Cervantes emphasizes and reiterates the idea that Don Quixote is a real character, a man who is not merely a product of a novelist’s imagination, but a tangible entity. Cervantes and his phantom figure, Benengeli, claim that they are merely recorders of Don Quixote’s deeds and misdeeds. Cervantes declares thus in his preface: â€Å"In belief of the good reception and honours that Your Excellency bestows on all sort of books, as prince so inclined to favor good arts, chiefly those who by their nobleness do not Customer’s last name 2 submit to the service and bribery of the vulgar, I have determined bringing to light The Ingenious Gentleman Don Quixote of la Mancha. † (Cervantes, page__). Cervantes distances himself from the character by saying that he is merely a recorder of a person’s history, not a creator of a person so intriguingly chivalrous and comical at the same time. In doing so, Cervantes strengthens the character of Don Quixote, making him a mystery, and an enigma. Was he real, or was he imaginary? This intriguing question has kept readers all over the world and across generations to keep turning the pages of this humorous novel, and in this respect, Cervantes achieves his triumph in making the adventures of a tragic and comic knight-errant, a very engaging read. The two mentioned passages delineating one contention are significant in the reading of the novel as a whole. Promoting Don Quixote as a tangible entity, a real character, makes the novel more humorous, more effective, and more influential; the themes and sentiments imbibed in the story are therefore communicated more strongly. Cervantes provides a critical commentary on the Spanish lifestyle and morals at the time the novel was written, and one way to take a humorous novel seriously, is to project it as a palpable, realistic account of one person’s adventures and misadventures. This in itself is an ingenious literary style. Making Don Quixote an enigma and claiming that he is real, reflects the ridiculous and preposterous nature of the novel. Cervantes is ultimately making a literary statement: that in a world and in a time when chivalric ideals are appropriate, yet overrated, a society that is suspended between the grandiose aspects of chivalry and the humility of noble chivalric ideals must examine its principles very closely. If it fails to do, it may likewise fight windmills instead of giants, and therein lays a societal problem too unbelievably difficult to overcome. Works Cited Cervantes, M. Don Quixote. (Publication Information).

LITERATURE REVIEW of Postoperative Pain and Foot Reflexology

LITERATURE REVIEW of Postoperative Pain and Foot Reflexology Post operative pain: The International Association for the Study of Pain defines pain as an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage (Black, J M, 2005). Post operative pain can be defined as pain resulted from surgical intervention. Pain is generally protective, it warns of tissue damage and prompt treatment, but post operatively it can hold up recovery. Factors that affect post operative pain consist of the previous experience, surgical intervention, intra operative pain management, site and size of incision and extent of surgical trauma (Rahman M, Beattie J, 2005). The basic pain mechanism consists of mainly four processes such as transduction, transmission, perception and modulation (Koeppen B M, Stanton B A 1996). Surgical tissue damage causes release of substances such as bradykinin, arachidonic acid, histamine, 5-hydroxytriptamine, substance P and prostaglandins. These chemicals stimulate peripheral pain receptors which transmit the pain impulses. This pain impulse is transmitted to spinal cord through neuronal fibers. From there sensory information is carried through the spinothalamic tract and spinonueclear tract to the thalamus and the reticular activating system. Neurons from the thalamus project to cerebral cortex for the conscious perception of pain. (Krik.R.M, W.T. Ribbans, 2004).When pain stimulus reaches the brain stem and thalamus naturally it stimulate the release of endorphins and enkephalins,which may inhibit pain transmission at spinal cord(Rahman M, Beattie J, 2005). Foot reflexology: Reflexology is a bodywork modality in the field of Complementary and Alternative Medicine (CAM). Reflexology is the act of applying pressure on specific areas of hands and feet that correspond to particular organs and glands of the body using specific thumb, finger and hand techniques. Reflexology therapies are classified in to three types: ear reflexology, hand reflexology and foot reflexology. The basic concept of foot reflexology promotes homeostasis. Foot reflexology improves blood circulation, lymphatic circulation and also motivates relaxation; good sleep and wound healing (Julia Layton, 2002). History of foot reflexology: The treatment of feet was well known in China, Korea and other eastern countries. It was believed to be originated 5000 years back. This is supported by an Egyptian Tomb Drawing. This drawing shows four people, one person being treated with foot reflexology and another with hand reflexology. William Fitzgerald, an American ENT specialist reintroduced foot reflexology to the modern era. She did several works on reflexology. Later on Eunice Ingham, a physical therapist popularized this therapy through her books the stories the feet can tell and stories the feet have told (Marquardth, Hanne, 1999). Theories of foot reflexology: The core theories of foot reflexology derived from zone theory and meridian theory. The effects of foot reflexology are also explained by energy theory, lactic acid theory, theory of proprioceptive nervous receptors and psychological theory. Melzack and Walls, gate control theory and endogenous theory also explains about the effects of reflexology in reducing pain (Stephenson N L, Weinrich S P and Tavakoli A S, 2000). Zone theory: Fitzgerald, according to the effects of treatment he observed, divided the body in to 10 zones. The longitudinal body zones appear as equally large vertical fields leading from medial to lateral zones. The organs, tissue and systems through which a longitudinal zone passes in the body are represented in the same zone on the feet on reduced scale. Application of pressure on any reflex point in hand or feet would have a corresponding effect on different organs lying within that zones .These longitudinal zones are considered as energy path ways , thus pressure applied on feet have a corresponding effect on organs and systems of that path way. The concept of this theory assumed human beings were alive with a life force and this life force flow through energy pathways (Marquardth, Hanne, 1999). Meridian theory: This theory was modified from zone theory by Ingham. Ingham mapped the foot areas showing the relationship between energy pathways and reflex points corresponding to visceral organs from her experience. For example the pressure applied to the part of left foot has effect on corresponding visceral organs and glands on the left side (Marquardth, Hanne, 1999). Energy theory: Energy theory proposes that body parts communicate through an electromagnetic field and sometimes the energy pathway become blocked. Foot reflexology promoted good circulation of energy without any block and thus augment the state of body balance and organ function (Mary Cade, 2002). Lactic acid theory: Any stress releases the lactic acid and this deposit in an energy pathway as microcrystals and obstructs the free flow of energy. Foot reflexology mashes the crystals and allows for the free flow of energy (Mary Cade, 2002). The gate control theory: Melzack and Wall explained mechanism of pain and gate control theory of pain. The gate control theory explained that the transmission cells (T calls) are controlled by a spinal gating mechanism situated in the dorsal horn. This spinal gating mechanism influenced by the activity of large and small diameter nerve fibers. Stimulation of large fibers activates the inhibition of neuronal transmission and stimulation of small fibers results in transmission of pain impulses. Foot reflexology helps in inhibition neuronal transmission by stimulating large fibers (Nancy,L.N et al. 2007). Innoculous stimuli, such as rubbing a hurt area, can block or reduce pain sensation. Such stimulation activates the large diameter fibers and their activity leads to release of GABA and other neurotransmitters. GABA acts by both pre synaptic and post synaptic mechanism to shut down the activity of spinothalamic tract cells (Koeppen B.M, Stanton B. A, 1996). Foot reflexology also reduces stress and fear by providing a warm feeling, security and trust and this helps in transporting direct impulses to brain and inhibit pain impulses by closing the gates at spinal cord. Endogenous pain control theory: Foot reflexology helps in transmission of neuronal impulse to stimulate pituitary gland of hypothalamus to release endorphins (Xavier Regina, 2007). Endorphins are endogenous opiate neuropeptide produced by the body and activate the opiate receptors and consequently have a significant analgesic action. The action of endogenous opiate neuropeptide was believed to work at CNS by inhibiting release of substance P and stopping the nociceptors by paring with suitable opiate receptors (Hawthorn Jan, Kathy Redmond, 1998). Foot reflexology in pain reduction: A study was at Division of Science and Design, University of Canberra, Australia on the use of foot massage as a nursing intervention in patients admitted with cancer. 87 patients were participated in the study and each one received a 5-minute reflexology foot massage per foot. The study reported that the reflexology has a significant and immediate effect on the pain, nausea, and relaxation, when it was measured with a visual analog scale. (Grealish L, 2000). Nationwide research study undertaken in Denmark reported that, reflexology treatment has a positive effect on patients suffering from migraine and tension headaches. The study was done at the Department of Social Pharmacy, The Royal Danish School of Pharmacy with the help of five reflexology associations. 220 patients were participated in the study. Reflexology was performed by 78 fully trained reflexologist. Among the patients who took part in the study, ninety percent reported that they had already started to take the prescribed medication one month before the study and, out of them, 36 percent had experienced ill effects from the medicines. Eighty one percent of the prescribed medicine in the acetylsalicylic acid and paracetamol group was taken at least twice a week and 72% of the stronger medicines were taken at least once a fortnight which point out that the greater part of the patients were suffering from moderate to severe symptoms. After three months of reflexology treatments , eighty one percent of patients confirmed that reflexology helped them in reducing their symptoms. Nineteen percent of the patients re-ported that they had been able to completely stop the medications they had been taking before the study (Carlson Selvia, 2006). A study was conducted at the Hospital of Beijing College of Languages to assess the effect of reflexology treatment on acute lower back pain. Twenty patients between the ages of 35 and 55, suffering from lower back strain was participated in the study. Ten reflexology therapies were delivered to each patient. All patients reported that the treatment had effectively reduced their pain. 5 of them obtained complete relief after one treatment, 10 patients obtained relief after 3 to 4 treatments and 5 patients got complete relief only after 5 to 7 treatments. No analgesics or other medications were used all over the course of treatments (Xiao Zhenge, 2002). A study was conducted to assess the effectiveness of foot reflexology on pain and anxiety in patients admitted with breast and lung cancer. It was a quasi-experimental, cross over study done at medical and oncology units of a 314-bed hospital in the South-Eastern United States. Twenty-three in-patients with breast or lung cancer were taken for the study. The bulk of the samples were receiving regularly scheduled opioids and adjuvant medications. Procedures included a foot reflexology to both feet for 30 minutes during intervention condition and with at least a two-day break during control condition for each patient. No changes were made in patients usual schedule or medications. Following the foot reflexology intervention, patients with breast and lung cancer experienced a significant reduction in anxiety and pain (Stephenson N L, Weinrich S P, Tavakoli A S, 2000). A study was conducted to assess the effectiveness of foot reflexology as a pain killer in China (1998). Reflexology was done to 60 individuals between ages 1 to 73 to reduce the pain resulted from toothache, headache, sore throat, stiff neck, shoulder pain,old wound, breast pain, chest rib pain, dysmenorrhoea, abdominal pain , wrist and leg pain and joint pain in limbs. Reflexology sessions lasted for 20 minutes to 40 minutes. Following one session 18 of the 60 were healed. 11 were nurse back to health following 2 or 3 sessions, 22 were effectively treated after 2 or 3 sessions. Reflexology was not effective for 9 cases after 1 to 3 sessions (Jin Hui, 1998). Foot reflexology in post operative pain reduction: A study was conducted at AIIMS, New Delhi (2002-2004) to find out the efficiency of reflexology in postoperative pain management. Sixty patients were divided randomly into Reflexology group (foot reflexology and required quantity of standard drugs) and Control group (standard quantity of standard drugs alone).Standard drugs included are NSAID (Diclofenac) and Opioids (Pethidine and Fentanyl).Pain score was measured by using a visual analog scale of 0 10. Pain was measured at the time scale of 0, 2, 6, 24 hours. 0 hours is the time which patient was shifted to recovery room. The results showed a considerable decrease in pain scores and decrease in the requirement and quantity of drugs among reflexology group compared to control group (Shewtha Choudary et al., 2006). A study was carried out to examine the effect of foot reflexology on sternotomy pain of patients undergone CABG at Iran University of Medical Sciences (2007). This was a quasi-experimental study, 90 patients were randomly divided into three groups of case, control and placebo. The reflexology group received a 10-minute right foot massage in desired location, two times a day with 6 hours interval for 2 successive days. The placebo group received a 10-minute left foot massage and the control group received no intervention. Pain was assessed using visual analogue scale. Outcome showed that the mean of pain intensity before and after intervention in three groups had a significant difference. In the case group average pain intensity before the intervention was 6.4(Â ±2.1) and after the intervention was 3.4(Â ±5.1). In control group the mean of pain intensity before and after intervention was respectively 5.1(Â ±1.7) and 5(Â ±1.9). Independent t-test showed a significant reduction in i ntensity of postoperative pain between case and control groups (Bozorgzad, 2007). A study was conducted to look into the efficacy of foot reflex therapy as adjuvant treatment modality in reducing pain and anxiety in postsurgical patients with gastric and hepatocellular cancer at Taiwan (2005). It was a randomized controlled trial. Sixty-one patients who had undergone surgery for gastric or hepatocellular carcinoma were randomly assigned to intervention (n = 30) or control (n = 31) group. Patients in the experimental group received 20 minutes of foot reflexotherapy in addition to the usual pain management during 2nd, 3rd and 4th postoperative days. Patients in the control group got usual pain management only. Outcome was measured using short-form McGill Pain Questionnaire, VAS, summary of the pain medications taken, and the Hospital Anxiety and Depression Scale. Intervention group reported less pain and anxiety over time when compared with the control group. The study also revealed that the patients in the experimental group received significantly less pain medicat ions than the control group.(Tsay, Shiow-Luan et al., 2008). A study was conducted to compare effects of symptom management with reflexology on pain and frequency of pain medication taken in old age patient with prostatectomy at Suratthanee Hospital, Thailand (2005). Quasi-experimental, pretest -post test design was used with a control groups. 40 elderly patients were selected and allocated to experimental and control groups. The instrument used for the study consisted of four sessions; Symptom experienced assessment, Knowledge providing, Reflexology and evaluation phases. Data were analyzed by using descriptive statistics and t-test. The study reported that the posttest mean score on pain of an experimental group was significantly lower than of the pretest. The posttest mean score of pain of an experimental group was significantly lower than of a control group. The posttest mean score of frequency pain medication taking of an experimental group was significantly lower than of a control group (Tanyakhanok Pongpiyapibon, 2005). A study was conducted to find out the effectiveness of foot reflexology on pain level, vital signs and satisfaction in patients with abdominal surgery by a post graduate student of Mahidol University, Taiwan (2003). It was a quasi experimental research with simple cross over design. Thirty patients were randomly selected to control group and experimental group. Control group received 30 minutes of supportive education and experimental group received 30 minutes of foot reflexology. Pain assessment and vital signs were recorded pre, immediately after therapy and at 15 minutes and 45 minutes interval. The results showed that patient received foot reflexology had marked reduction in pain compared to those received supportive education. It also reported a marked effect in vital signs (Sarunya, 2003).

Analysis of German Film Run Lola Run Essay -- Movie Film Style Run Lol

Analysis of German Film "Run Lola Run" Run Lola Run, is a German film about a twenty-something woman (Lola) who has 20 minutes to find $100,000 or her love (Manni) will be killed. The search for the money is played through once with a fatal ending and one would think the movie was over but then it is shown again as if it had happened ten seconds later and changed everything. It is then played out one last time. After the first and second sequence, there is a red hued, narrative bridge. There are several purposes of those bridges that affect the movie as a whole. The film Run Lola Run can be analyzed by using the four elements of mise-en scene. Mise-en-scene refers to the aspects of film that overlap with the art of the theater. Mise-en-scene pertains to setting, lighting, costume, and acting style. For the purpose of this paper, I plan on comparing the setting, costume, lighting, and acting style in the first red hued, bridge to that of the robbery scene. Through this analysis, I plan to prove that the purpose o f the narrative bridge in the film was not only to provide a segue from the first sequence to the second, but also to show a different side of personality within the main characters. The first element of mise-en scene to be discussed is setting. In general this is a very simple comparison. In the red hued scenes, Lola and Manni are in a private place that appears to be a bedroom. The only thing shown in the scene is them lying on a bed. As far as ...

Jacob Lawrence :: essays research papers

Jacob Lawrence Jacob Lawrence's unique career has earned him a National Medal Of Arts , election to the National Academy of Arts and Letters and the National Academy of Design,a National Council of the Arts commisionership, and dozens of honorary degrees and awards, including the NAACP's Spingarn Medal. His paintings has been freatured in several major art exhibitions and many different museums. Lawrence's parents came from the south but they moved to Harlem where Lawrence grew up. Lawrence was born in 1917 and grew up in Harlem during the Great Depression. He had many extraordinary educational oppurtunities as well as his first employment as an artist. In the studio of his mentor, Charles Alston, young Lawrence painted while the Harlem Renaissance was blooming with a generation of young artists and writers. He studied at the Harlem Art Workshop from 1932-1937 and at the American Artists School from 1937-1939. In the 1930's there was two main art groups,realism art and abstractionism art. Lawrence rejected both of them and made up his own style of art. His paintings are alive with human figures, usually African Americans,engaged in all different types of activities. He dipicted the figures in his paintings with dignity and grace. He got his ideas from several different sources. He used repetitive paterns and a lot of different colors and design which are commonly found in a quilt or an African textile. He made up to as many as 60 paintings which are each telling a story and the messages are usually of human triumph over oppression and injustice. Although his paintings often relate to the history and experience of black people their themes are universal. Lawrence allso made murals for his story telling. Throughout most of the 20th century , art institutions within black communities were the only places that exhibited the work of black artists. If other galleries did have black exhibits they were singled out as "Negro artists" or "Negro Art". Without gallery exposure, they were rarely noticed by influential people or obtain appropriate prices. In 1941 Alain Locke, a friend of Lawrence's introduced Lawrence's Migration series to the owner New York's Downtown Gallery Edith Halpert. Edith immediately organized an exhibition for Lawrence's art work, and Lawrence joined the select few group of artists she presented, which included Stuart Davis, Charles Sheeler, and Ben Shahn. Lawrence's Migration series was purchased and divided between the Museum of Modern Art and the Phillip's Collection.

The Brain in Ecstasy :: Biology Essays Research Papers

The Brain in Ecstasy â€Å"LITTLE PILL WHITE AND ROUND GULP OF WATER, TURBO DOWN! ANXIETY NOW, CAN'T STAND OR SIT, JUST WAIT, DON'T WORRY, IT WILL HIT! IN HALF-AN-HOUR YOU RISE INSIDE, EVERYONE LOVES, NO HATE TO HIDE. EVERYTHING'S GOOD, THERE IS NO WRONG, IF THE WHOLE WORLD SWALLOWED IT, EVERYONE WOULD GET ALONG... WORLD PEACE I HAVE A VISION, CANNOT BE OBTAINED THROUGH RELIGION BUT CAN BE RESOLVED CHEMICALLY THERE IS A GOD CALLED ECSTASY!† - By Anonymous user of ecstasy (1). The various account of users of a drug known as ecstasy were among the most moving and perplexing reading that I had ever encountered. It is remarkable to imagine that each of us is able â€Å"to rise inside,† overcome the barriers of all negative feelings, and to love to our outermost capacity.... with some help from the little white pill. While most of the accounts that I reviewed had an overriding theme of experience of closeness, love, and peace, the accounts were very case specific: A writer finds a years lost muse, a girl â€Å"learns† how to love herself and others, a religious man finally achieves â€Å"spiritual expansion,† a couple is able to exchange sexual roles as if having their partner’s body, and the list goes on and on (2). But there are also negative experiences associated with the use of ecstasy, although they are documented much less. For example, a user describes his state after a trip on ecstasy: â€Å"for the next couple of days aft erwards I was an emotional wreck, paranoid as hell, shaking, involuntary muscle spasms, and my tonsillitis came back† (3). After a similar negative experience, another user who actually had to stop taking ecstasy because of the detrimental side effects it produced, comments: â€Å"It’s just a pity that people can’t feel like they do on Ecstasy, naturally† (4). Perhaps trying to understand how a chemical can cause a state of euphoria would help us figure out how to achieve it naturally. Then, we can make some sense of, or at least hypothesize about, the neurobiology which underlies the depth of human experience. From even some accounts I outlined above, one can see how complex the feelings brought about by this drug really are. Finding the muse and everything that encompasses it, is a quite complicated behavior, not to mention the vision of world peace and love! It seems unlikely that a simple chemical should cause such a wide range of effects.

Joan Didion Analysis Essay

In Joan Didion’s memoir, she outlines the events of a painfully tragic experience in her life. She takes the reader through her dismal attitudes of embarrassment, uneasiness, and eventual enlightenment. Didion explains how her distorted view on self-respect from her childhood is morphed into life’s reality when she is not accepted into Phi Beta Kappa. Strong comparisons and distinct diction engulfs the reader and leads them through a journey in Didion’s life. The text begins with Didion scribbling in her diary, presumably in an upset mood judging by the sizeable print she used to create a dramatic effect. â€Å"I wrote in large letters across two pages of a notebook that innocence ends when one is stripped of the delusion that one likes oneself. † This dramatic statement immediately hooks the reader, causing them to wonder what horrific event resulted in Didion’s definite state of agitation. A shift occurs as Didion begins to recall, some years later, on her foolish and naive thought process. Didion expresses her chagrin feeling as she claims, â€Å"I recall with embarrassing clarity the flavor of those particular ashes. It was a matter of misplaced self-respect. † In this statement Didion refers to her documentations in her diary as â€Å"ashes† signifying the lack of reality they held. Due to Didion’s crooked view on self-respect she is stripped of her ability to pledge in Phi Beta Kappa. In the following paragraph Didion explains that it was quite obvious why she did not get elected into Phi Beta Kappa. She was not the â€Å"academic Raskolnikov† she had dreamt herself to be; she simply did not have the grades. But this still left her unsettled. Although not getting into Phi Beta Kappa was hardly a tragedy, it was still the end of something for Didion and she states â€Å"The day I did not get into Phi Beta Kappa nonetheless marked the end of something and innocence may well be the word for it. † Didion then comes to numerous realizations due to the false realities her childhood consisted of. For example, she loses the firm belief that â€Å"lights would always turn green† meaning she will no longer always get her way. The idea that the virtues instilled from her upbringing could give her â€Å"not only Phi Beta Kappa Keys but happiness, honor, and the love of a good man† was no longer practical. And she began to realize that the social standards of â€Å"good manners, clean hair, and proven competence on the Stanford-Binet scale†, which her self-respect reflected upon, were not all that mattered. In the concluding sentence to this paragraph Didion states, â€Å"I faced myself that day with the nonplussed apprehension of someone who has come across a vampire and has no crucifix in hand. † This represents the feeling of uneasiness Didion portrays as she realizes she is defenseless against the fact that her innocence could no longer carry her through life. In the final paragraph Didion admits that â€Å"To be driven back upon oneself is uneasy† but â€Å"It is the one condition necessary to the new beginnings of self-respect. † This statement exemplifies the attitude of enlightenment Didion began to feel. It shows that coming to terms with the person you really are is difficult, but it is crucial when trying to obtain true self-respect. In conclusion, Didion realizes that her â€Å"marked cards† cannot carry her though life. Didion is reviewing the actions in her past that were reflections of her misplaced self-respect. She cannot carry around her false credentials in hope to gain respect from others. After looking back on the falsely identified tragedy that changed her life, Didion understands that self-respect has nothing to do with the people you surround yourself with. Who you are does not reflect upon your past, or your reputation, but upon your present self. And the courage you project.

Review of Schechner’s Performance Theory: Approach Essay

Schechner’s theory has been one of the most prominent bases of knowing performance theory (). From my acknowledgement, based on Schechner’s theory, in knowing to approach/perform, Cambridge Theory seems to be the main explanation of this chapter. This theory consists of shamanism and/or Greek rites that (in Schechner’s opinion) clearly relates to theater, in addition games, music, sports and theater are quite similar in terms of rules, time, space, objects and non-productivity. In assumption, the origin theater comes from the Greek. According to the Greek, they are the ones who establish theater. They make theater as a ‘primal ritual’ for their God, Dionysus. However, this statement has not been proven exactly. But in the other hand, Murray states vividly about how Greek states their rites as one of the primal ritual. It is called Sacer Ludus. In this ritual, it consists of the dithyramb, where the story develops into a tragedy. The other one is called phallic dances. It refers to comedy approach. As a result, this ritual connects with theater as well. â€Å"It is hardly an exaggeration to say that when we look back to the beginnings of European literature we find everywhere drama, and always drama derived from a religious ritual designed to ensure the rebirth of a dead world† (Murray 1961:9). As it is been told before, Schechner gathers several groups of performance. Firstly it is play, and then it comes to games, sports, theater and ritual. Each of them has several elements: time, object, non-productivity, rules and space. Each performance has its specific time. For instance, when a guy tells a girl that he likes her, normally the girl responds normally. But if the girl responds him longer, then it make the guy assume that the girl is in doubt. In addition, object is also an important element. Because it defines the setting and character visually, therefore the audience can tell what the play represents. For example, in a basketball game, the basketball is the important object in the game. If the basketball is located inside the apartment, the context would be different; therefore the ball isn’t valuable anymore. Non-productivity is also important because every play must be set in a budget. If not, there would be no performance. Also, theater applies rules, so does games, sports and ritual. For example, each team in soccer player must have 11 people, while in theater it must contain player/actor and audience. While space, it takes different structures of place to perform, whether it is a game, ritual, sports and theater. Each space is different. For example, when you want to make a blocking during play, we must know when to come and when to go, and we must know the distance between the other actors. Above the information, in this case, I personally agree on Murray’s statement, yet I as well disagree on the thought that theater comes from Greek. Because in my opinion ritual is a part of peoples’ daily lives. People seem to make ritual as a symbolization of human being. Therefore, in order to approach people, they make a primal ritual for Dionysus and each individual.

Looking for Alibrandi Extra Chapter

Chapter 33 Three months have passed since Josie and Jacob’s break and the completion of their final year at school, the summer holidays are coming to an end and a new year has begun. My heavy eyes ached as I closed them listening to music. I was nearly asleep when the song I was listening to paused and my familiar message tone sounded through my headphones. I picked up my phone just as the song faded back in, my eyes blurred as they adjusted to the light of my phone screen but the only thing I could see was Josie’s name. I sat up in shock and re-read the sender name a few times before believing it.I opened the message and started reading. ‘I’ve missed you so much Jacob, this is so hard and everything I do reminds me of you, I really want to see you again. ’ I stared at it for a moment in shock before a huge wave of emotion came over me. I kept reading it over and over thinking I must be in a dream. I didn’t know what to do or say. My mind was soon crowded with thoughts and suddenly I felt wide awake. Every day that passed I thought how I wished I was good enough to be with her, because in reality I wasn’t over Josie and I really missed what we had.When I did reply I wrote ‘I need you in my life Josie, I can’t bear not having you next to me anymore, I miss your company and want to see you’ I pressed send and anxiously waited for a reply. I heard another buzz so I picked up my phone. ‘Meet me at Subway at 12’ she said. The morning went so fast, I was slightly nervous about seeing Josie again since it had been three months since our last encounter. I put on a t-shirt and shorts on then stood in front of the mirror as I splashed my face with water. I looked at the clock and saw it was 11:50 so I grabbed my helmet and jacket as I pushed my motorcycle out the garage.It wasn’t until I got to the street before Subway that I realised my phone had fallen out of my pocket and I had lef t my wallet at home. I knew then I was going to be late and Josie was going to be left waiting. I turned around and was accelerating down the road when my bike slowed and came to a halt. ‘Could things get any worse? ’ I asked myself as I stared down at an empty fuel gage. I was scared that Josie would be thinking I stood her up and that I had no intention of getting back together with her. I had no choice at this point but to push my bike back home. All I could picture was Josie sitting at Subway all alone waiting.I arrived back home feeling stuffed but I refuelled my bike and sped back down to Subway. I saw Josie sitting at a bus stop nearby and I knew she had recognised the familiar sound of my motorcycle. I parked and got off right beside her. ‘You actually bothered to show up? ’ she exclaimed with anger in her voice. ‘Jose I’m so sorry, I’m sorry for everything! ’ I said still taking off my helmet so my voice was muffled. I tr ied to wrap my arms around her but she resisted trying to be mad. Even though I knew her better than anyone and I could tell she was happy to see me.The butterflies from three months ago had probably just filled her stomach like she told me they used to. ‘I was nearly here when I realised I forgot my wallet, then my bike ran out of fuel, I’m so sorry†¦ I’ll make it up to you,’ I looked at her in the eyes as she pushed out a smile. ‘Let’s go, I want to take you somewhere’ I said as I grabbed her hand and she jumped on the back of my bike. We went down to the beach and took a long walk on the sand. Having that break between us was the best thing, it feels like nothing was ever wrong and we are just meant to be together.

Questionnaire on fashion brands Essay

Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1âˆâ€", Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences, Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns of young Pakistani consumers Consumer evaluates products based on information cues, which are intrinsic and extrinsic. A number of factors affect the consumer purchase decisions. The results suggest that most important factors that influence a consumer’s final decision are the price and quality of the product in question. Since the consumers usually associate the price of the brand with its quality, a brand priced too low is generally perceived as a low quality product. Similarly, a product priced too high may not be affordable by many. Other factors that have an impact on the consumer preferences are: consumer ethnocentrism, country of origin, social status, price relativity with the competing brands and family and friends. The research was conducted in Karachi and the samples selected included 200 people of age 16-24. The data collected for the research was through a questionnaire and was conducted in two popular shopping malls of the city and two universities since the target audience was largely the youth. Calculations were then analyzed and interpreted using a percentage of respondents and through frequency distribution tables and charts. Keywords: Consumer preference, International brands, Local brands 1. Introduction Globalization is an inevitable phenomenon that is leading the entire world towards becoming one market, a global village. Not only has the process of globalization aided immensely in the exchange of goods and services, information and knowledge through the reductions in international barriers, but it has also led the world into becoming a real single universal community comprising of people from different cultures, thus resulting in the shrinkage of the world. With the world becoming a single market, globalization has had a major contribution in enabling the organizations worldwide to step out of the restricted domestic markets and to set up their operations across the globe with confidence. This has largely led to a decline in the importance in national borders and a greater emphasis on what the consumers actually demand; be the consumers located in the very country in which the organization exists or an entirely different part of the world. Moreover, with the rapid increase in global competition, companies that strictly adhere to and cater to the needs of the local markets are finding themselves at a disadvantage and gradually loosing the competitive advantage that they so much strived to achieve. However, for some products and services â€Å"the tastes and preferences of consumers in different nations are beginning to converge on some global norm† (Holt 2002). From a consumer perspective, however, reactions to the prevalence of global brands seem to vary among the different customers. On the one hand, consumers seem to value and admire global brands and regard such brands as a status symbol. On the other hand, global brands are often criticized for threatening the local differences and imposing the western cultures on our society, leading to a loss of cultural identity. 2. Purpose of the study: âˆâ€" Email: zismail@iba.edu.pk Tel #:+92(333) 3775545 Fax #:+92(21) 38103008 54 This study is aimed at determining consumer preference of the youth of international brands instead of national or local brands in Pakistan. There are various factors which influence consumer purchase decision. Such as  Country of origin, price of the brand fashion, family and friends, brand name, availability, advertising campaigns, consumers’ ethnocentrism etc. The study is also designed to find out the buying behaviour patterns of the young Pakistani consumers, attitudes towards global and local brands and the preference for foreign brands. 3. Literature review Brands have been constantly reviewed and redefined in the marketing literature and there are numerous definitions for ‘brand’. A definition of a brand by The American Marketing Association (AMA) in the 1960s (Keller, 1998:2) is â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors.† For consumers, when deciding between brands which are in the marketplace will include brands as an element to determine the qualities of the product rather than employing their time to enhance their knowledge of the product in information searching activities. Therefore, consumers use brands as cues to make decisions to purchase or try products (Ger et al., 1993). 4. Quality Perceived quality is defined as the consumers’ judgment about an entity’s (service’s) overall excellence or superiority (Zeithaml, 1988 and Rowley, 1998). Research also indicates that consumers value global brands especially for their assumed high quality and prestigious image (e.g., Nguyen, Barrett and Miller 2005; Steenkamp, Batra and Alden 2003). An internationally well-established brand name can act as a â€Å"halo† constructs that effects quality beliefs (Han 1989). If a brand is perceived as globally available, consumers are likely to attribute a superior quality to the brand, since such quality is thought of as a prerequisite for international acceptance. 5. Country of origin The country of origin effect has been defined as â€Å"the positive and negative influence that a product’s country of manufacture may have on consumers’ decision making processes or subsequent behavior (Elliott and Cameron, 1994). 1991). Infact in the words of Nagashima (1970), COE can be defined as  Ã¢â‚¬Å"the picture, the reputation, and the stereotype that businessmen and consumers attach to products or brands of a specific country. This image is created by such variables as representative products, national characteristics, economic and political background, history, and traditions†. The literature on country-of-origin effects is quite rich and covers the topic from different perspectives in different countries. Some studies have shown that country of origin also has symbolic and emotional meaning to consumes, and it plays an important role along with other attributes such as quality and reliability in shaping consumers attitudes toward products. Moreover, attitudes and perceptions of consumers toward brands and products will depend on categories, for instance, electronic goods from Italy may be perceived as a poor quality but Italian clothing would be perceive as fashionable and high quality (Bikey and Nes, 1982). This would be differently perceived with Japanese brands as Japanese electronic goods would be perceive with positive attitudes and Japanese clothing will be negatively perceived. 6. Price Researchers found out that once consumers perceive a price difference between local-owned and foreignowned brands, price dissimilarities begin to affect their preference for local-owned brands. Therefore, since price is also one of the most important extrinsic cues that consumers use when evaluating the product/brand (Hansen, 2005), we test the impact of price against consumer’s ethnocentric tendencies to determine at what point consumers are willing to forsake preference for local products for a greater price discount with foreignowned products. 7. Social status 55 Authors have stressed that consumers may prefer global brands because of associations of higher prestige (Schuiling & Kapferer, 2004; Shocker, Srivastava, & Rueckert, 1994; Steenkamp, et. al., 2003). Global brands may have a higher prestige than local brands due to their relative scarcity and higher price. Furthermore, global brands may also stand for cosmopolitanism. Some consumers prefer global brands because they enhance their selfimage as being cosmopolitan, sophisticated, and modern. Conversely, according to Ger (1999), local brands tend to be targeted and positioned based on a deep cultural understanding and therefore create â€Å"a sustainable unique value and offer the symbolism of authenticity and prestige†. Still, consumers have been found to have no intrinsic preference for global brands (De Mooij, 1998). 8. Friends and family Reference groups include groups or people whom one can look up for guidance and ask for opinion. These are important source of influencing the brand purchases. Reference group include friends and family who influence ones buying decisions due to special skills, knowledge, personality. If a friend had a bad experience with a product, it is more likely that one will refrain from buying it. However many studies found out that, knowledge that consumers obtain through direct personal experience will be perceived to be more trustworthy than information from other communications. This results in more strongly held beliefs (Swaminathan et al., 2001). 9. Research Questions The reasons for consumer preference of global brands over the local ones. The product attributes that are mostly considered by consumers when buying a brand. The demographic characteristic of consumers who buy foreign brands more frequently. 10. Research methodology This study is a descriptive study and more of a qualitative nature and was conducted to identify and analyze the reasons why consumers prefer international brands to national brands when purchasing consumer goods. The sample for this research included the 200 consumers whose ages ranged from 16-24 years from Karachi. Simple random sampling was used for this study. Questionnaires were used to collect primary data. The questionnaire included closed ended questions and Likert scale is used in most of the questions. These questionnaires were distributed to collect data from the students of  Institute of Business Administration itself as well as the students of Institute of Business Management. Apart from this, we also visited Park Towers shopping mall and The Forum, the two leading shopping malls in Karachi, with the aim of collecting data for our research from the shoppers there. 50 questionnaires were distributed to each of the universities and shopping malls in equal proportion to males and females. We mainly classified our population according to gender. Frequency distribution and bar charts have been used to evaluate the results. In addition to this, the means of different factors that influence consumers’ preferences of the local and global brands were used to determine which factors are considered the most by consumers when purchasing different brands. 11. Findings and Discussion 11.1. Question 1: Do you use international brands products? 56 According to the data collected, 72.5% of the people used international brands of which 60 were male and 85 were females. 18.5% of the people questioned claimed to use international brands occasionally, whereas, 9.1% of the people claimed not to use global brands at all. As indicated in the pie charts above,18.5% of the people who used the global brands sometimes included 28 males and 9 females, and those who did not use the global brands consisted of 12 males and 6 females. 11.2. Question 2 If an international brand and a national brand are priced same, would you prefer the international brand? The purpose of this question was to evaluate and discover how important a factor such as price is in determining whether the consumers would go for the domestic brand or stick to the global one if both the products were in  the same price range. The results found out that 76% of the consumers would go for the international brands whereas 24% would still purchase the domestic ones. 11.3. Question 3 Do you consider where a product is manufactured when purchasing it? F r e q u e n c y d i s Responses This question was asked to discover how much importance the youth lay on the country of origin as a factor when making a purchase. The results revealed far different results compared to what had been stated by the review of previous researches done. As indicated in the graph, the youth was found to be mailnly ignorant of the country in which the brand was manufactured. Majority of the consumers (76% males and 88% females) did not consider it as significant a factor as to affect his or her purchase decision. 11.4. Question 4 It is said that people buy international products so that they can be accepted in a particular social group. Do you agree? 57 The results to these two questions confirmed the general perception that exists in our society, that is, the global are purchased as a status symbol. The youth mainly bought foreign branded products to be able to fit in a particular social group. This occurs largely because peer pressure tends to be high at this age, and most of the people find themselves being victims of inferiority complexes. The results to the first of these questions indicated that on average 75% of the youth (71 males and 79 females) purchased the international and local brands as a status symbol. These results were further enhanced by the results to the next question, which showed that 72% of the males and 68% of the females did, infact, believe that the people purchased the international brands to be able to fit in a particular social group. The table above compares the means of the different factors in influencing consumer preferences of the global brands over the local ones. The means, expressed in percentages, indicates that amongst all the factors, the quality of the branded product was considered the most important factor in shaping the consumers’ purchase decision. The current trends and fashion were found to be just as important, but the price of the product was not found to be more important than the prevailing fashion and styles. The reason why 85% of the people decide to buy a particular brand was mainly because it was reflective of the ongoing fashion and there were only 5% people on average, who did not give importance to the ongoing fashion when purchasing a product. The results revealed that price was rated as the third most important factor in influencing consumer choice, whereas the quality of the product was considered the most significant, followed by the current trends and fashion. Mean number of people ( in percentages) Yes Sometimes 76% 16.5% Price of the product 4.5% 13.5% Country of origin 87.5% 7.5% Quality of the product 75% 15.5% Status symbol 85% 10% Current fashion and trends 64.5% 17.55% Family and friends 60% 20.5% Ethnocentrism No 7.5% 82% 5% 9.5% 5% 18% 19.5% Country of origin, as a factor in influencing consumers’ choice of the brand was hardly a significant factor, since 82% of the people, on, average claimed that they did not consider which country a product is manufactured in when making purchase decisions. Only 4.5% people, on average, claimed that they do consider the country of origin when purchasing a brand. The ethnocentrism factor was considered by 60% of the people questioned. This indicates that most of the people believed that as a Pakistani we should buy our local brands rather than giving preference to the global brands, however, this was what they believed to be the ideal scenario. In practice, our people, especially the females were found to be extremely prone to the global brands. According to our findings, 78% of the females were not willing to even substitute the global brand with a domestic if the foreign  brand is not available. The males, however, were not found to be that prone to the foreign brand. The results also show that status symbol is also perceived to be a major factor in shaping consumer purchase decisions. The above table reveals that 75% of the people linked the branded product with their social status when actually purchasing it. The table provides a summary and ratings of the factors influencing consumer preferences of the national or international brand. 12. References 58 [1] Balabanis, G., Diamantopoulos, A., Mueller, R. and Melewar, T.C. (2001), â€Å"The impact of Nationalism, patriotism and internationalism on consumer ethnocentric tendencies†, Journal of International Business Studies, Volume 32, pp. 157-75. 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